01
Strategic depth
02
Applicable tools
03
A community that understands you
WBA ACADEMY / PROGRAMMES
&
COACHING

EMPOWER &
CONNECT.

Three ways to grow.
Your next step.

Where do you want to grow? Strengthen your story with Women Only, make AI work in your business, or choose personal coaching around marketing and entrepreneurship.

Two routes to more direction, sharpness and action.

01 / IDENTITY · POSITIONING · VISIBILITY

Women Only Edition

Stronger in your story. Connected in your growth.
A year-long program for female entrepreneurs who are building their identity, positioning and visibility.
  • Workshops, deepening and exchange.
  • You reserve this edition per section.
  • The Marrakech Business Experience can be booked separately.
02 / APPLYING AI IN YOUR BUSINESS

AI Implementation Program

From loose tools to targeted application.
For entrepreneurs and organizations that want to use AI in a relevant, practical and responsible way in their daily operations.
  • Four physical workshops with networking elements.
  • Four online work sessions of 1 to 2 hours each.
  • A dedicated use case and implementation plan.
03 / MARKETING & ENTREPRENEURSHIP

Tailored coaching

Targeted guidance for your next step.
Personal guidance for entrepreneurs and companies with a specific marketing or entrepreneurial question.
  • Clarify your positioning, marketing or choices.
  • Start from your context and priorities.
  • We will tailor the approach to your request.
Growth begins with the right environment

You don’t have to
do it all
on your own.

Not everyone has access to strategic knowledge, practical tools, and a network of like-minded individuals by default. Empower & Connect brings all of that together, with room for different backgrounds, experiences, and ambitions.

Depth that takes you further

Strategies and frameworks that sharpen your entrepreneurial mindset. You translate insights into choices and applications for your own practice.

Connections with meaning

A safe space for honest questions, recognition, and exchange. You don’t have to hide your background to be part of it. You learn from expertise and from entrepreneurs with different experiences, in conversations that go beyond exchanging business cards.

Your background as a strength

Your identity, background, and experience are a starting point for growth. Even if you fall outside the classic entrepreneurial stereotype, your talent deserves to be given a chance to shine.

What you can expect

More insight.
More direction.
More movement.

01 / Empower

Strengthen your knowledge.

Strengthen your direction as an entrepreneur: from mindset and leadership to identity, brand story and visibility. Strategy and frameworks help you translate your experience into clear choices.

02 / Apply

Make it concrete.

Research your offering, pricing, and way of working. Learn to experiment, innovate, and deploy tools or processes specifically. The chosen path determines which topics you will concretely work on.

03 / Connect

Connect with ambition.

Build your network and collaboration with the right people and partners purposefully. Develop the courage to take steps and grow without losing yourself. Grow with and thanks to your community.

EMPOWER
&
CONNECT.
Before you choose your path

What you still
want to know.

Get clarity about the approach and discover which path suits you.

For aspiring and experienced entrepreneurs, freelancers, and people looking to build their entrepreneurial skills. You grow with strategy, practical tools, and meaningful connections. The AI Implementation Program is aimed at aspiring entrepreneurs, startups, and scale-ups who want to implement AI in a concrete way. The Women Only Edition is a year-long program for female entrepreneurs focused on identity, positioning, and visibility, with recognition and sisterhood.

The AI Implementation Program consists of four consecutive phases. Each phase combines a physical workshop and networking event with an online work session of 1 to 2 hours, two weeks later. You work on a concrete AI application for your own company. Women Only Edition builds from identity and storytelling to positioning and visibility. For this edition, you book the components separately. Marrakech Business Experience can be booked separately and is not included in the other components.

Do you want to use AI in your business processes? Then explore the AI Implementation Program. Do you want to build your story, positioning, and visibility as a female entrepreneur? Check out the Women Only Edition. On both journey pages, you’ll find the content, benefits, and opportunities to get involved.

Empower is the workshop section: strategic insights, frameworks, and practical tools around the theme of the session. Connect is the networking moment: sharing experiences, finding recognition, and building relationships with other entrepreneurs. Together, they combine substantive depth with a diverse community that further helps you.

This varies per program or component. View the current availability and participation conditions on the course page on Ticket Tailor. If there is a waiting list, you can register there for information about a place.

Each route has its own price and participation form. You book AI as a program; Women Only for this edition is booked per component. On the route page you will find the practical information and a link to the current ticket price and booking costs on Ticket Tailor. Marrakech can be booked separately.

Your next step starts here

Ready to strengthen yourself
and your business
further?

Choose your next step, see what you’re going to work on and find out when you can join in.

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