Your background as an entrepreneur: your biggest challenge and your superpower.
Previous edition · 29 March 2026 · 12:00–16:30
Web Brand Art · Vlaamsekaai 67, 2000 Antwerp
Your background, your strength, your path.
A workshop that acknowledges reality and activates your power
No feel-good talks, no superficial tips.
In this session, we'll make visible how your background, expectations, and experiences guide your entrepreneurship, and how you translate that into direction and strategy.
Discover how to use your story as a strength
Your background and identity are not obstacles, but a strategic asset.
You'll learn how to position yourself more firmly, how to deal with prejudice and expectations, and how to become visible without having to “soften” yourself.
Lived experience + academic expertise
This workshop within Empower & Connect | WBA Academy is led by Nadia Haddaoui in collaboration with Karijn Bonne.
Nadia brings over 14 years of experience in marketing, positioning, and entrepreneurship.
Karijn brings 25 years of experience in research and higher education, with a 15-year focus on female entrepreneurship in various contexts.
Together, they connect strategy with context. No theory without application, and no isolated tips without strategy.
You'll gain insights that are nuanced, well-founded, and recognisable, and that are translated into concrete choices in your entrepreneurship.
What can you expect
Empower & Connect is not an inspiration session, but an Substantive workshop for women who want to take their place as entrepreneurs.
We start from research and reality, articulating what often remains unspoken, and translate this into concrete insights and practical tools.
- acknowledgement of the challenges female entrepreneurs face today
- share insights from research and from practice, based on years of experience
- concrete handles for undertaking with more peace, self-confidence, and direction
- A warm network of women who understand your journey and story
Tools you can use straight away
Frameworks, language, perspective, strategy.
No theory. No fluffy motivation.
Everything you learn can be directly applied to your visibility, your positioning, and your leadership as an entrepreneur.
Growth through genuine connection
You are in a space with women who understand what it means to have to perform twice as hard, to carry questions others don't grasp, and to have ambitions that go beyond what your surroundings are used to.
This isn't a networking drinks event. This is where conversations happen that linger.
WOMEN ONLY / UPCOMING SESSIONS
Your next
chapter.
This edition has ended. You can join an upcoming Women Only session. Each module is booked separately.
Workshop · Open for booking
The Human Premium.
Discover what sets you apart and how to use it purposefully in your personal brand and business.
12:00–16:30 · Web Brand Art, Antwerpen
Brunch and exchange · Waiting list
Re-focus together.
Reflect together, share experiences and bring more direction to your next decisions.
10:30–14:00 · Web Brand Art, Antwerpen
Experience · Waiting list
Marrakech Business Experience.
Step back from your daily routine and explore your entrepreneurship in a different setting.
Marrakech · Booked separately
Marketing focus · Waiting list
From insight to implementation.
Turn your insights into clear marketing decisions and concrete next steps for your business.
09:00–16:30 · Web Brand Art, Antwerpen
Looking to grow in another way?
Within Empower & Connect, you can also put AI into practice or request personal guidance on marketing and entrepreneurship.
Not just watching.
Get on board.
Don’t just watch as this journey unfolds. Join the next part and step into an environment where direction, depth, and genuine exchange come together.
Your questions.
Clearly answered.
Yes. You can join another Women Only session. The content builds on: see which session fits your growth question and contact us if you have any doubts about your entry point.
Yes. We start from your foundation: who you are and what you want to achieve. A stronger foundation helps you choose more clearly and work more powerfully on what comes next.
Yes. You work with frameworks, exercises, tools, and thinking patterns. From the base, you build further into marketing, structure, and concrete implementation.
Sometimes yes, intentionally. Entrepreneurs are in different growth stages. Returning to the core can lead to clarity, renewed insight, and a stronger foundation.
The content structure and the trust within the group strengthen each other. For this edition, you purchase the components separately. The Marrakech Business Experience book can be purchased separately.
For female entrepreneurs looking for direction, depth, and a solid foundation. Whether you are still searching or have already come a long way: the process helps you see more clearly what is right and what can be strengthened.
Many women try to start their own businesses largely on their own. The community offers recognition, honest exchange, and connection with women who bring different experiences and perspectives.