Positioning from within: from personal values to narrative
Previous edition · 31 May 2026 · 12:00–16:30
Web Brand Art · Vlaamsekaai 67, 2000 Antwerp
Your values, your story, your positioning.
A workshop that makes the entrepreneur behind the brand visible.
No superficial introspection, no airy-fairy exercises.
This is a strategic working session where you go back to the core of who you are and build your brand from there.
Entrepreneurship without self-awareness leads to copying, doubting, or diminishing oneself.
In this session, we will uncover your foundations: your values, your motivators and your story.
And no, that is not a “personal chat moment”.
That is strategic positioning based on identity.
Discover how your identity strengthens your brand
Your values are more than words on a moodboard.
They determine how you make choices, how you communicate, and which customers are drawn to you.
In this session you will discover:
- Which personal values drive your entrepreneurship
- how those values influence your positioning
- how to clearly and authentically formulate your story
- How to present yourself without conforming to expectations
We translate reflection into direction.
We are turning feeling into a framework.
From story to positioning.
What can you expect
Empower & Connect – Women Only Edition (Session 2) is a substantive workshop for women with diverse roots who don't just want to do business, but want to build consciously.
The focus is on the entrepreneur behind the brand.
Who are you, before your strategy?
What drives you, beyond trends and expectations?
We work with:
- Guided reflection exercises on values and identity
- a strategic mood board that makes your brand feeling tangible
- Storytelling structure to clearly formulate your story
- A clear positioning sentence
- Elaboration of a first pitch
No loose insights. But a concrete translation into how you present yourself.
Lived experience + academic expertise
This workshop within Empower & Connect | WBA Academy is led by Nadia Haddaoui in collaboration with Karijn Bonne.
Nadia brings over 14 years of experience in marketing, positioning, and entrepreneurship.
Karijn brings 25 years of experience in research and higher education, with a 15-year focus on female entrepreneurship in various contexts.
Together, they connect strategy with context. No theory without application, and no isolated tips without strategy.
You'll gain insights that are nuanced, well-founded, and recognisable, and that are translated into concrete choices in your entrepreneurship.
What, specifically, are you taking home?
- Understanding how those values drive your entrepreneurship
- A visual translation of your brand identity via moodboard
- A clearly formulated story that is true to who you are
- A first pitch you can use straight away
Frameworks. Language. Structure.
Not vague. Not theoretical. Directly applicable.
WOMEN ONLY / UPCOMING SESSIONS
Your next
chapter.
This edition has ended. You can join an upcoming Women Only session. Each module is booked separately.
Workshop · Open for booking
The Human Premium.
Discover what sets you apart and how to use it purposefully in your personal brand and business.
12:00–16:30 · Web Brand Art, Antwerpen
Brunch and exchange · Waiting list
Re-focus together.
Reflect together, share experiences and bring more direction to your next decisions.
10:30–14:00 · Web Brand Art, Antwerpen
Experience · Waiting list
Marrakech Business Experience.
Step back from your daily routine and explore your entrepreneurship in a different setting.
Marrakech · Booked separately
Marketing focus · Waiting list
From insight to implementation.
Turn your insights into clear marketing decisions and concrete next steps for your business.
09:00–16:30 · Web Brand Art, Antwerpen
Looking to grow in another way?
Within Empower & Connect, you can also put AI into practice or request personal guidance on marketing and entrepreneurship.
Not just watching.
Get on board.
Don’t just watch as this journey unfolds. Join the next part and step into an environment where direction, depth, and genuine exchange come together.
Your questions.
Clearly answered.
Yes. You can join another Women Only session. The content builds on: see which session fits your growth question and contact us if you have any doubts about your entry point.
Yes. We start from your foundation: who you are and what you want to achieve. A stronger foundation helps you choose more clearly and work more powerfully on what comes next.
Yes. You work with frameworks, exercises, tools, and thinking patterns. From the base, you build further into marketing, structure, and concrete implementation.
Sometimes yes, intentionally. Entrepreneurs are in different growth stages. Returning to the core can lead to clarity, renewed insight, and a stronger foundation.
The content structure and the trust within the group strengthen each other. For this edition, you purchase the components separately. The Marrakech Business Experience book can be purchased separately.
For female entrepreneurs looking for direction, depth, and a solid foundation. Whether you are still searching or have already come a long way: the process helps you see more clearly what is right and what can be strengthened.
Many women try to start their own businesses largely on their own. The community offers recognition, honest exchange, and connection with women who bring different experiences and perspectives.