{"id":4217,"date":"2026-10-08T08:55:39","date_gmt":"2026-10-08T08:55:39","guid":{"rendered":"https:\/\/www.webbrandart.be\/?page_id=4217"},"modified":"2026-10-08T09:34:38","modified_gmt":"2026-10-08T09:34:38","slug":"toon-de-somer","status":"publish","type":"page","link":"https:\/\/www.webbrandart.be\/en\/project\/toon-de-somer\/","title":{"rendered":"TOON DE SOMER"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4217\" class=\"elementor elementor-4217\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0be33c e-con-full e-flex e-con e-parent\" data-id=\"a0be33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e7e155d e-flex e-con-boxed e-con e-child\" data-id=\"e7e155d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6532f1b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6532f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOON <br>DE SOMER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521c7a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"521c7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vastgoed, interieur &amp; wonen\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-770f1e7 e-flex e-con-boxed e-con e-parent\" data-id=\"770f1e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb7149 elementor-widget elementor-widget-video\" data-id=\"2bb7149\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/WRhxFNZJxH0&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mlklqbnayjbg.i.optimole.com\\\/cb:1njq.42a\\\/w:auto\\\/h:auto\\\/q:mauto\\\/ig:avif\\\/https:\\\/\\\/www.webbrandart.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm\\u00adafbeelding-2026-10-08-om-11.20.52.png&quot;,&quot;id&quot;:4257,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1919\/h:895\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-08-om-11.20.52.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video afspelen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-181cd69 e-con-full e-flex e-con e-parent\" data-id=\"181cd69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1e38fa6 e-con-full e-flex e-con e-child\" data-id=\"1e38fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6282f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e6282f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Van B2B-speler naar direct-to-consumer meubelmerk<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35a850 elementor-widget elementor-widget-image\" data-id=\"e35a850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-opt-id=1045205789  fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"342\" src=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:800\/h:342\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/TOOON.jpg\" class=\"attachment-large size-large wp-image-4225\" alt=\"\" srcset=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1600\/h:683\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/TOOON.jpg 1600w, 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100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e6515 animated-slow elementor-invisible elementor-widget elementor-widget-video\" data-id=\"59e6515\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1920\/h:878\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-08-om-11.33.25.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video afspelen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62add38 e-con-full e-flex e-con e-child\" data-id=\"62add38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2252c0 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b2252c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-opt-id=542494835  fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1080\/h:1080\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png\" class=\"attachment-full size-full wp-image-4226\" alt=\"\" srcset=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1080\/h:1080\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 1200w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:300\/h:300\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 300w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1024\/h:1024\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 1024w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:150\/h:150\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 150w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:768\/h:768\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 768w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:12\/h:12\/q:mauto\/ig:avif\/dpr:2\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 12w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:600\/h:600\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 600w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:100\/h:100\/q:mauto\/ig:avif\/dpr:2\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Balie-Mechelen.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc664f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbc664f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>TOOON. by Toon De Somer herpositioneren van een hoofdzakelijk B2B-verhaal naar een sterker direct-to-consumer merk, met een duidelijke Belgische designerpositionering en meer commerci\u00eble aantrekkingskracht bij eindklanten.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ddcfdd e-con-full e-flex e-con e-parent\" data-id=\"1ddcfdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-43df4ed e-con-full e-flex e-con e-child\" data-id=\"43df4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd52ca elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2cd52ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>De merkpositionering werd aangescherpt, het productaanbod sterker gestructureerd en campagnes werden ontwikkeld die niet alleen meubels tonen, maar vooral design, kwaliteit en onderscheidend vermogen verkopen. Website, content en advertising werden daarbij als \u00e9\u00e9n geheel ingezet om de merkbeleving te versterken en consumenten gericht naar aankoop te begeleiden.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6653f06 e-con-full e-flex e-con e-child\" data-id=\"6653f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a59c85 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5a59c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-opt-id=204024890  data-opt-src=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1080\/h:1080\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Botanic.png\"  decoding=\"async\" width=\"1200\" height=\"1200\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201080%201080%22%20width%3D%221080%22%20height%3D%221080%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221080%22%20height%3D%221080%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full wp-image-4234\" alt=\"\" old-srcset=\"https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1080\/h:1080\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Botanic.png 1200w, https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:300\/h:300\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Toon-De-Somer-Botanic.png 300w, 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style=\"background-image: url(https:\/\/mlklqbnayjbg.i.optimole.com\/cb:1njq.42a\/w:1920\/h:912\/q:mauto\/ig:avif\/https:\/\/www.webbrandart.be\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-08-om-11.21.15.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video afspelen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b90e5f7 e-con-full e-flex e-con e-child\" data-id=\"b90e5f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a3844 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"26a3844\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 []\">Het resultaat is een duidelijker consumentenmerk met een sterkere productpositionering, meer herkenbaarheid als Belgische meubeldesigner en een digitale aanpak waarin merkopbouw en verkoop rechtstreeks met elkaar verbonden worden.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TOON DE SOMER Vastgoed, interieur &amp; wonen https:\/\/youtu.be\/WRhxFNZJxH0 Van B2B-speler naar direct-to-consumer meubelmerk TOOON. by Toon De Somer herpositioneren van een hoofdzakelijk B2B-verhaal naar een sterker direct-to-consumer merk, met een duidelijke Belgische designerpositionering en meer commerci\u00eble aantrekkingskracht bij eindklanten. De merkpositionering werd aangescherpt, het productaanbod sterker gestructureerd en campagnes werden ontwikkeld die niet alleen meubels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1645,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4217","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/pages\/4217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/comments?post=4217"}],"version-history":[{"count":52,"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/pages\/4217\/revisions"}],"predecessor-version":[{"id":4282,"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/pages\/4217\/revisions\/4282"}],"up":[{"embeddable":true,"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/pages\/1645"}],"wp:attachment":[{"href":"https:\/\/www.webbrandart.be\/en\/wp-json\/wp\/v2\/media?parent=4217"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}